OrganicRawWild-HarvestedKosherVeganNo GMOGluten Free

Endurance

ENDURANCE Bar

Each bar = 36g (1.3oz) · 81% dark, 20% botanicals
Arriba Nacional Criollo cacao, wild-harvested in Ecuador · One bar a day

0,000pull from Shopify Bars Sold What reviews say

Plan item 5 — rebuild the above-fold blockUnit line and star row move above the buy box, Midday's placement. Order count is a real Shopify number, not a review count — §04 says lead with bars sold while review volume on this SKU is thin.

Added from Kommerce: the cacao variety and origin. "Arriba Nacional Criollo, wild-harvested in Ecuador" is the brand's #1 listed white-space opportunity and its strongest differentiator against Hu and Four Sigmatic. It wasn't in the brief and it wasn't on the page.

Shilajit + Maca — sustained energy, no crash
Reishi + Tulsi — steadies your stress response
81% Dark, Sweetened with CleanCane — low-glycemic, indulgence without the guilt
20% Botanicals — the full deck is printed on this page

Plan item 5 · §04 copy · guardrail fixFour checks in Midday's STAT — PAYOFF form, above the buy box.

The brief breaks a brand guardrail here. §04 specs the line "81% DARK, ZERO REFINED SUGAR". Kommerce's copy rules say plainly: do not mention 'refined sugar'. Changed to lead with CleanCane, which is also a listed white-space opportunity — the brand wants customers educated on the sweetener, not reminded of the category's problem. The fourth check now carries "20% botanicals" instead, which is the delivery-system claim the guardrails say to lead with.

Subscribe & SaveSkip, change or cancel any time. 20% off

Delivery

One-time purchaseFull price, no repeat delivery.

Plan item 4 — default to Subscribe & SaveRadio flipped: subscription first, pre-selected at every 4 weeks. Midday runs no subscription at all — they don't need one at $2 a square; at $7–10 a bar we do.

Kommerce backs this independently: the brand assessment lists subscription as a named growth opportunity — "high potential based on daily or weekly ritualistic consumption" — and rates repeat-purchase potential High.

New flag, not in the brief: cadence should follow the rung. A 15-day supply on a 4-week cycle runs the customer dry for two weeks. Auto-match cadence to day count and let them override.

Choose your supply

Free shipping is earned by the tier, not by a basket threshold.

Plan items 2 & 3 — relabel the rungs, move shipping onto themSame ladder we already run (3/6/9/12/18 bars, $9.00 → $7.00), cut to three and reframed as day supplies. Price-per-bar is the biggest number, total sits in grey underneath, every rung has its own CTA. Unit counts run ahead of day counts on purpose — Midday sells 24 squares as a "20 day supply" so the claim never feels tight.

The flat "free shipping over $100" is retired: it sat above our own $87.36 AOV, so nobody clears it from ads. The $5 fee on the bottom rung is the lever that pushes people up.

Depends on (§05): bars-per-day is unconfirmed — get it from Justin or from repeat-purchase intervals before any day count goes live. The 36-bar rung has no price because we have site-wide gross margin (68.9%) and no per-bar landed cost.

Also: Endurance today is a single $10 bar — the ladder lives on the Variety SKU. Piloting here means creating 12/18/36-bar variants on Endurance at the Variety ladder's per-bar prices.

From Kommerce: seasonal shipping is a named structural risk — the product melts. A 36-bar summer shipment is a bigger refund exposure than a 12-bar one. Worth a cold-pack surcharge or a summer cap on the top rung.

Correction carried from v1The Sept 4 plan proposed $10.00 / $9.15 / $8.60 per bar. Our live ladder already runs $9.00 down to $7.00, so every one of those was a price increase dressed as a discount curve — the top rung would have cost $1.60 more per bar than the 18-pack does today. This page relabels and does not reprice.

Plan item 8 — reconcile with the discount codesThe 20% subscription discount is stacking on the tier price, and WELCOME15 plus the 20% popup can stack again on a much bigger basket. 43% of gross already goes to discounts. Open: does WELCOME15 become one-time-only once subscription is the default? Rafael / Kendall.

Plan item 6 — trust rowNine claims pulled out of the collapsed "Benefits and Ingredients" accordion and run full-width under the buy box, the way Midday repeats theirs. Today the page shows three words inline under the title. Claim list is Kommerce's verified set for this SKU, not a guess.

For people who want one bar to be enough

Four reasons this ends up in your bag every morning

Plan item 7 — below-fold proof stackMidday runs four problem→solution blocks under "FOR SNACKERS WHO WANT ONE SQUARE TO BE ENOUGH". We run none. Headers are §04's, with the fourth rewritten for the refined-sugar guardrail.

Each block is now written to one of Kommerce's four personas rather than to a generic buyer — the pain point in each is lifted from that persona's record, and the order runs by how the audience data ranks their buying triggers.

01 · The Busy Professional

The 3pm coffee you don't need

The afternoon dip sends most people back to the espresso machine and then to bed at 1am. Shilajit and maca work on physical stamina rather than on your adrenals, so the lift doesn't come out of tonight's sleep. One bar, no routine to maintain.

02 · The Biohacker

Energy that doesn't end in a crash

Most functional snacks carry a dusting of something so it can go on the label. This is 20% botanicals by formula — lucuma, maca, mesquite, reishi, shilajit, tulsi, gynostemma — in a bar sweetened with low-glycemic CleanCane, so there's nothing in it to spike from.

03 · The Wellness Explorer

Adaptogens that actually taste good

Usually you tolerate them: powders, gummies, something chalky in water. Here the botanicals are in the chocolate rather than beside it — dark and earthy with a hint of mint. Reviewers land on the same two words: not too rich, not too sweet.

04 · The Holistic Healer

81% dark, sweetened with CleanCane

Wild Arriba Nacional Criollo cacao, harvested from old-growth trees in Ecuador, and raw CleanCane grown in high-altitude volcanic soil. Organic, kosher, vegan, gluten free — and nothing in it you'd need to look up.

Before you buy

The three things people ask us

New section — not in the briefKommerce lists exactly three purchase objections for this audience: the price, disbelief that adaptogens do anything, and uncertainty about the taste. Midday has no equivalent block because a $2 square doesn't raise them. At $7–10 a bar every one of these is load-bearing, and none are answered anywhere on the current page.

Answers use the brand's own sensory and differentiator data. Recommend A/B testing this block's position — above the proof stack may beat below it.

"It's ten dollars for a chocolate bar."

It is, as a single bar — which is why we'd rather sell you a supply. On the 15-day rung with a subscription it's $5.60. What you're paying for sits on the label: wild cacao that's harvested rather than farmed, a formula the founder spent fifteen years building, and 20% botanicals by weight instead of a pinch for the packaging.

"Do adaptogens actually do anything?"

Not in one bar, and we won't pretend otherwise — it's printed on our own box that benefits are cumulative with regular use. That's the honest case for a day supply over a single purchase: reishi, maca, shilajit and tulsi are traditional adaptogens that support stamina and stress resistance over weeks, not in an afternoon.

"Is it going to taste like a health product?"

It tastes like dark chocolate with a hint of mint. The most common words in our reviews are divine, and not too rich, not too sweet — which is the usual complaint about 81% bars, and the usual complaint about functional ones. If you want a sweet milk bar, this isn't it.

Wild cacao, botanical ritual

Chocolate as a delivery system

New section — from Kommerce guardrailsThe brand's copy rules say to lead with two things: the fifteen-year founder story, and chocolate as a delivery system for botanicals. Neither appears in the brief, and neither is on the current PDP. Kommerce also names "market the wild-harvested origin" and "educate on CleanCane" as the top two white-space opportunities against Hu Kitchen and Four Sigmatic.

This block does all four. Founder photo and harvest imagery to be shot — image guardrails call for natural sunlight, raw ingredients, no artificial lighting.

Inside the Endurance pack: the three botanicals and the Doctrine of Yes

Most functional food starts with a supplement and tries to make it edible. This starts with chocolate. Justin Polgar spent fifteen years working out how to carry potent botanicals in raw cacao without cooking the benefit out of them or making it taste like a health product — which is the whole reason the bar is 81% dark and 20% formula rather than the other way around.

The cacao is Arriba Nacional Criollo, wild-harvested from old-growth trees in the Ecuadorian jungle rather than farmed — nourished, as the pack puts it, by nature, bird songs, and a bajillion microorganisms. It's sweetened with raw CleanCane, grown in high-altitude volcanic soil and sun-dried, which is why the bar stays low-glycemic.

Cacao variety: Arriba Criollo
Origin: Ecuador
Cacao: 81% dark
Botanicals: 20%

Premium nutrition in every bite

The whole deck, printed on the page

Plan item 6 — open the ingredient deckCurrently behind a collapsed accordion below the fold. For a $10 functional bar the ingredient deck is the price justification, so it gets printed. Botanical descriptors are lifted from our own packaging, not written fresh.

Shilajit: Longevity, physical strength & detoxification.
Maca: Cognitive function, libido & stress resistance.
Reishi: Immuno-adaptogen, calm spirit & insulin resistance.
Tulsi: Holy basil — steadies the stress response.

Ingredients

Organic Wild Cacao, Endurance Formula (Organic Lucuma, Organic Maca, Organic Mesquite, Organic Reishi, Organic Vanilla Bean, Shilajit, Organic Tulsi, Gynostemma, Organic Fennel Essential Oil, Organic Peppermint Oil), Organic Raw CleanCane™, Organic Wild Cacao Butter, Sea Salt.

Allergens

Allergen lineneeds the real statement

Every batch is unique — expect variance, it's the natural order of things.

§05 open itemMidday prints an allergen line alongside the deck. We don't have one written — Ops to supply the real statement. Not drafted here.

What comes up again and again

The four things reviewers keep saying

Plan item 7 — review block with a repeat CTAReviews exist site-wide but nothing renders on this page. Midday puts a review wall here and repeats the buy button underneath.

These four are the actual recurring themes Kommerce extracted from this SKU's reviews — they are themes, not quotes, and they're presented as themes deliberately. Once §05 confirms the reviews app exposes a wall placement and this SKU has the volume, swap in real quotes underneath each heading and keep the grouping.

"Divine."

The single most repeated word in this product's reviews.

Not too rich, not too sweet

The balance people mention most — and the objection it answers.

It makes me feel good

Reported effect, in customers' own framing.

Great for starting the day

When people actually eat it — worth matching in the subscription cadence.